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A segment too small to justify spending resources on fails the test of being:

ASustainable
BServiceable
CSearchable
DSubstantial
Answer & Solution
Correct answer: D. Substantial
1. Size is the issue here. 2. Resources would be wasted. 3. It is not substantial. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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