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A segment too small to justify spending resources on fails the test of being:
ASustainable
BServiceable
CSearchable
DSubstantial
Answer & Solution
Correct answer: D. Substantial
1. Size is the issue here.
2. Resources would be wasted.
3. It is not substantial.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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