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A group within a wider culture sharing its own values is a:

ASubsystem
BSubstrate
CSubculture
DSubsidy
Answer & Solution
Correct answer: C. Subculture
1. It sits inside the larger culture. 2. It carries its own shared values. 3. It is a subculture. _Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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