Home › BBA Marketing › Marketing › Services Marketing › Motivating employees to deliver customer value a…
Motivating employees to deliver customer value as a team is:
AInformal service marketing
BInternal service marketing
CInterim service marketing
DIndirect service marketing
Answer & Solution
Correct answer: B. Internal service marketing
1. It is aimed inside the firm.
2. Training and communication support it.
3. It is internal service marketing.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
Related questions
A box of cookies is produced, stored and then sold, unlike a service, because a good can bHow many parties are involved in the services marketing triangle?Giving employees autonomy to solve customer problems on the spot is called employee:The moment of contact where external promises are upheld or broken is the:Communication between the service provider and the customer is called:Which is named as a key component of that inward-facing marketing?Employees in a service business are described as the firm's:Happy customers in turn mean repeat business and: