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A marketer wanting to estimate how many buyers a segment holds is testing whether it is:
AMarketable
BManageable
CMeasurable
DMemorable
Answer & Solution
Correct answer: C. Measurable
1. Sales value or customer numbers can be estimated.
2. That guides how much to spend.
3. The segment is measurable.
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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