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A marketer wanting to estimate how many buyers a segment holds is testing whether it is:

AMarketable
BManageable
CMeasurable
DMemorable
Answer & Solution
Correct answer: C. Measurable
1. Sales value or customer numbers can be estimated. 2. That guides how much to spend. 3. The segment is measurable. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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