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Services cannot be seen, tasted, felt, smelled or heard before purchase. This is service:
AIntangibility
BInstability
CInsolvency
DInsufficiency
Answer & Solution
Correct answer: A. Intangibility
1. Nothing physical can be examined first.
2. That raises the buyer's uncertainty.
3. It is service intangibility.
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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