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Buying the same brand again to avoid comparing options is a shortcut called:
ABrand labelling
BBrand loyalty
CBrand liability
DBrand licensing
Answer & Solution
Correct answer: B. Brand loyalty
1. The buyer skips the comparison.
2. The familiar name decides it.
3. It is brand loyalty.
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
Related questions
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