Home › BBA Marketing › Marketing › Product and Pricing Strategy › A buyer searches for one designer handbag and re…
A buyer searches for one designer handbag and refuses any substitute. That bag is a:
ASpecialty product
BSeasonal product
CSecondary product
DSample product
Answer & Solution
Correct answer: A. Specialty product
1. The search is long and hard.
2. No other brand will do.
3. It is a specialty product.
_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
Related questions
Under mass marketing, the reason separate mixes are not developed is that customer charactThe automobile market, where buyers want small cars, trucks and vans, is described as cleaThe method of dividing markets into distinct groups of customers is called:Segmenting buyers by how they act toward a product uses:Segmenting buyers by what they are trying to accomplish uses:Segmenting business buyers by the technology they already use is called:Dividing business markets by industry, size or location uses:A diagram showing how buyers see rival brands on two chosen dimensions is a: