BBA Marketing Marketing — practice questions
120 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice BBA Marketing Marketing in the app →Traditionally, marketing was described as business activities that direct the flow of goods and services from:Philip Kotler defined marketing as a social process by which groups obtain what they need through:In modern marketing, a market means:Hunger that leaves a person uncomfortable until satisfied is a:A South Indian wanting dosa and a North Indian wanting chapatti for the same hunger shows that wants are:Which is described as the essence of marketing?For an exchange to take place there must be at least how many parties?Marketing management is defined by the American Management Association as planning and executing the conceptioWhen demand exceeds what a company can handle, the marketer's job is to:Selling is:A firm that believes profit comes from large-scale production and affordability follows the:A firm focused on continuous quality improvement and new features follows the:A firm that pushes sales through aggressive promotion, assuming customers will not buy otherwise, follows the:The phrase identify a need and fill it sums up the:The concept that adds long-term welfare of society to customer satisfaction is the:Sorting wheat or oranges into groups by quality and size is:The four Ps of the marketing mix are product, price, place and:The four methods of promotion are advertising, personal selling, publicity and:Storing woollen garments and raincoats between production and sale is:Cigarettes, newspapers and toothpaste bought frequently with little effort are:Raw materials, engines and machines used as inputs to make other products are:A brand or part of a brand given legal protection is a:Trade is classified as internal or external on the basis of the:Buying and selling of goods within the boundaries of a nation is:No custom duty or import duty is levied on internal trade because the goods are:Payment in internal trade is generally made in the:Purchase and sale of goods in large quantities for resale or intermediate use is:Purchase and sale of goods in small quantities to ultimate consumers is:Wholesalers serve as an important link between manufacturers and:By pooling small orders from many retailers, wholesalers help producers to:Wholesalers who keep goods in their own warehouses bear risks such as:Wholesalers help manufacturers financially mainly by:Being in direct contact with retailers, wholesalers can give manufacturers:By buying goods as they are produced and storing them, wholesalers help:By storing goods in their godowns, wholesalers provide:Wholesalers relieve retailers of collecting goods from many producers by ensuring:Wholesalers who extend credit to regular retail customers let those retailers run on:Because they specialise in one line of products, wholesalers pass on to retailers their:Retailers buying in small quantities from wholesalers avoid the risk of:A business enterprise selling goods directly to ultimate consumers is a:Retailing represents which stage in the distribution of goods?Selling ball pens in a bus or vegetables by the roadside counts as retailing because the goods go to:Which of these is a function performed by a retailer?Internal trade aims at equitable distribution of goods within a nation speedily and at:A shopper grabs bread, milk and a soft drink without any planning. These are:A family compares furniture across three stores for weeks before buying. Furniture is a:A buyer searches for one designer handbag and refuses any substitute. That bag is a:Funeral services, which nobody plans to buy, are an example of:Selecting a brand name, packaging, colours, warranty and service programme together forms the:A drinks firm adds a new flavour under a brand it already sells. This is a:The pattern of sales and profits for a product over time is called the:A newly launched product has heavy promotion, limited distribution, high costs and tiny profits. It is in the:Sales are climbing fast, profits are healthy and many rivals are piling in. The product is in the:A firm launches a new gadget at a high price and lowers it over time. This strategy is:A wine maker launches at a low price hoping to win a large share fast. This is:A grocer prices coffee and bacon below the usual markup to pull shoppers into the store. This is:An item deliberately priced below cost as part of that tactic is called a:A shop tags a shirt at 199 rather than 200 to suggest a bargain. This is:A watchmaker raises its price so buyers see the watch as better and higher in status. This is:A studio sells a camera and its lens together at one price. This is:Computer algorithms that let prices move with demand are called:The specific group of consumers a firm aims its marketing at is the:Unique features that the target market sees as significant and better than rivals' give a firm its:Dividing a market by age or income uses which form of segmentation?Splitting a market by personality or lifestyle is:A moderator leads eight to twelve people in a deep discussion of one product concept. This is a:The series of marketing entities a good passes through on its way to the buyer is the:A firm that converts raw materials into finished products is called a:Firms that sell finished goods on to retailers, manufacturers and institutions are:Firms that sell goods to consumers for their own use are:A wholesaler that takes ownership of the goods it buys and then resells them is a:Go-betweens whose whole job is bringing buyers and sellers together are:Sales representatives who act for manufacturers and wholesalers are called:A distributor splits a truckload of identical cartons into small lots for corner shops. This is:A firm sells only through its own website and not through any physical shop. This is a form of:Any paid, nonpersonal presentation by an identified sponsor is:The channels through which advertising is carried to customers are called advertising:An advertising medium's ability to reach a precisely defined market is called:The number of different target consumers exposed to a commercial at least once is its:The number of times one person sees the same advertising message is its:A face-to-face sales presentation made to a prospective customer is:The combination of advertising, personal selling, sales promotion and public relations is the:Communication designed to win goodwill or prestige for a company is:News coverage about a product that the firm did not pay for is called:Marketing events such as coupons, samples, displays and demonstrations fall under:A salesperson's first step, looking for people likely to buy, is called:Questions used to separate real prospects from those who cannot buy are:After the sale is closed, the salesperson calls to check the customer is satisfied. This step is:A shopper senses a gap between where she is and where she wants to be. This first stage is:Feeling hungry, which sets off that first stage from within, is an example of:The second stage of the buying process is:A buyer who runs out of bread is unlikely to spend long on that second stage because the need is:Consumers are said to view a product as a bundle of:Weighing location, size and course offerings before choosing a college happens at which stage?Assuming a costlier product must be better quality is an example of the:Buying the same brand again to avoid comparing options is a shortcut called:Second thoughts and tension after a purchase are known as:Values and ideologies shared by a community shape buying through which set of factors?Sociologists define social class using income, occupation and:Groups a person likes to be associated with, formal or informal, are called:The process that starts, guides and sustains goal-directed behaviour is:The psychologist whose five levels of needs are used to explain buying is:According to that theory, buyers satisfy which needs first?Marketing stimuli reaching a buyer are said to enter the buyer's:Beliefs and attitudes, motives, perceptions and values together describe the buyer's:The final stage of the buying process is:A buyer in the milder search state is described as being in:A person whose views strongly sway others in a group is described as an:A group within a wider culture sharing its own values is a:After buying, a customer will experience either satisfaction or:Combining several promotion methods into one consistent campaign creates:How many elements make up the promotion mix as listed?Paid, nonpersonal communication from an identified source is:Worldwide advertising spending in 2020 reached about:Advertising is called relatively inexpensive when judged against the:The price NBC set for a Super Bowl advertising slot in 2021 was:Advertising is described as effective partly because of the frequency with which it is:A promotion that creates excitement and adds a game-like feel to buying is a:Offering a free pizza when a customer buys a medium one is an example of:One-on-one, person-to-person communication with a customer is: