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Traditionally, marketing was described as business activities that direct the flow of goods and services from:

AProducers to consumers
BBanks to business firms
CRetailers to wholesalers
DGovernment to markets
Answer & Solution
Correct answer: A. Producers to consumers
1. Packaging, transport, branding and selling are all part of it. 2. The flow runs from producers to consumers. 3. Marketing starts before production and continues after sale. _Source: syllabus Business Studies Part II, Chapter 11, Marketing._
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