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How many elements make up the promotion mix as listed?
ATen or more
BSix of them
CTwo of them
DTen of them
Answer & Solution
Correct answer: B. Six of them
1. Advertising and sales promotion are two.
2. Selling, relations, direct and digital complete it.
3. There are six elements.
_Source: OpenStax Principles of Marketing, Chapter 13, Integrated Marketing Communications._
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