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When demand exceeds what a company can handle, the marketer's job is to:

AAdd advertising
BOpen stores
CRestrict demand
DCut prices
Answer & Solution
Correct answer: C. Restrict demand
1. This is overfull demand. 2. Reduce promotion or raise prices temporarily. 3. Marketing manages demand, not only creates it. _Source: syllabus Business Studies Part II, Chapter 11, Marketing._
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