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One-on-one, person-to-person communication with a customer is:
APersonal banking
BPersonal training
CPersonal shopping
DPersonal selling
Answer & Solution
Correct answer: D. Personal selling
1. It is among the most expensive methods.
2. The salesperson informs and persuades.
3. It is personal selling.
_Source: OpenStax Principles of Marketing, Chapter 13, Integrated Marketing Communications._
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