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The combination of advertising, personal selling, sales promotion and public relations is the:
APromotional month
BPromotional mix
CPromotional mark
DPromotional model
Answer & Solution
Correct answer: B. Promotional mix
1. Each tool plays a different part.
2. Together they carry the message.
3. It is the promotional mix.
_Source: OpenStax Introduction to Business, Chapter 12, Distributing and Promoting Products and Services._
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