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Advertising is called relatively inexpensive when judged against the:
ANumber of stores opened
BNumber of sheets printed
CNumber of people reached
DNumber of staff hired
Answer & Solution
Correct answer: C. Number of people reached
1. The total bill can still be large.
2. Cost per person is what matters.
3. It is judged by the number of people reached.
_Source: OpenStax Principles of Marketing, Chapter 13, Integrated Marketing Communications._
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