In modern marketing, a market means:
AAll actual and potential buyers
BA physical meeting place
COnly registered wholesalers
DA national stock exchange
Answer & Solution
Correct answer: A. All actual and potential buyers
1. Traditionally a market was a place.
2. Now it means the set of buyers for a product.
3. Everyone willing to buy a new dress is its market.
_Source: NCERT Class 12 Business Studies Part II, Chapter 11, Marketing._
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