The four Ps of the marketing mix are product, price, place and:
APeople
BPackaging
CPromotion
DProfit
Answer & Solution
Correct answer: C. Promotion
1. The elements are mixed to create value.
2. The fourth P is promotion.
3. Promotion informs and persuades customers.
_Source: NCERT Class 12 Business Studies Part II, Chapter 11, Marketing._
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