Which is described as the essence of marketing?
AProducing
BPublicity
CStoring
DExchange
Answer & Solution
Correct answer: D. Exchange
1. Buyers and sellers obtain what they want by exchanging.
2. Exchange is the essence of marketing.
3. It happens at many levels of distribution.
_Source: NCERT Class 12 Business Studies Part II, Chapter 11, Marketing._
Related questions
Changing one variable to see its effect on another describes research by:Watching how customers actually behave, without asking them, is research by:A small moderated discussion used to explore views in depth is a:The final step of the research plan is to:After collection, the researcher must:Once the plan is set, the researcher moves on to:After defining the problem, the next step is to:The first step in a marketing research plan is to: