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An advertising medium's ability to reach a precisely defined market is called:
AAudience simplicity
BAudience selectivity
CAudience sensitivity
DAudience seniority
Answer & Solution
Correct answer: B. Audience selectivity
1. Some media hit everyone, some hit a niche.
2. The sharper the aim, the better this measure.
3. It is audience selectivity.
_Source: OpenStax Introduction to Business, Chapter 12, Distributing and Promoting Products and Services._
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