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The number of times one person sees the same advertising message is its:
AFluency
BFidelity
CFormality
DFrequency
Answer & Solution
Correct answer: D. Frequency
1. Reach counts different people.
2. This counts repeats for one person.
3. It is the frequency.
_Source: OpenStax Introduction to Business, Chapter 12, Distributing and Promoting Products and Services._
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