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The number of different target consumers exposed to a commercial at least once is its:
ARecall
BRefund
CReach
DRebate
Answer & Solution
Correct answer: C. Reach
1. It counts people, not repeats.
2. One exposure is enough to be counted.
3. It is the reach.
_Source: OpenStax Introduction to Business, Chapter 12, Distributing and Promoting Products and Services._
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