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Marketing events such as coupons, samples, displays and demonstrations fall under:
ASales promotion
BSales projection
CSales protection
DSales production
Answer & Solution
Correct answer: A. Sales promotion
1. Advertising and personal selling are separate.
2. These are short-term selling efforts.
3. This is sales promotion.
_Source: OpenStax Introduction to Business, Chapter 12, Distributing and Promoting Products and Services._
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