A firm that believes profit comes from large-scale production and affordability follows the:
AProduction concept
BProduct concept
CSelling concept
DMarketing concept
Answer & Solution
Correct answer: A. Production concept
1. Demand exceeded supply in early industrial days.
2. Availability and affordability were key.
3. That is the production concept.
_Source: NCERT Class 12 Business Studies Part II, Chapter 11, Marketing._
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