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A firm that believes profit comes from large-scale production and affordability follows the:

AProduction concept
BProduct concept
CSelling concept
DMarketing concept
Answer & Solution
Correct answer: A. Production concept
1. Demand exceeded supply in early industrial days. 2. Availability and affordability were key. 3. That is the production concept. _Source: syllabus Business Studies Part II, Chapter 11, Marketing._
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