Cigarettes, newspapers and toothpaste bought frequently with little effort are:
AIndustrial products
BConvenience products
CShopping products
DSpeciality products
Answer & Solution
Correct answer: B. Convenience products
1. They have low unit value.
2. They are bought in small quantities.
3. These are convenience products.
_Source: NCERT Class 12 Business Studies Part II, Chapter 11, Marketing._
Related questions
Changing one variable to see its effect on another describes research by:Watching how customers actually behave, without asking them, is research by:A small moderated discussion used to explore views in depth is a:The final step of the research plan is to:After collection, the researcher must:Once the plan is set, the researcher moves on to:After defining the problem, the next step is to:The first step in a marketing research plan is to: