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The concept that adds long-term welfare of society to customer satisfaction is the:

ASocietal marketing concept
BAggressive selling concept
CMass production concept
DQuality product concept
Answer & Solution
Correct answer: A. Societal marketing concept
1. Pollution and resource shortages matter too. 2. It extends the marketing concept. 3. That is the societal marketing concept. _Source: syllabus Business Studies Part II, Chapter 11, Marketing._
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