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A firm that pushes sales through aggressive promotion, assuming customers will not buy otherwise, follows the:

AMarketing concept
BProduction concept
CSelling concept
DProduct concept
Answer & Solution
Correct answer: C. Selling concept
1. Competition among sellers grew. 2. Firms tried to persuade and coax buyers. 3. That is the selling concept. _Source: syllabus Business Studies Part II, Chapter 11, Marketing._
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