A firm that pushes sales through aggressive promotion, assuming customers will not buy otherwise, follows the:
AMarketing concept
BProduction concept
CSelling concept
DProduct concept
Answer & Solution
Correct answer: C. Selling concept
1. Competition among sellers grew.
2. Firms tried to persuade and coax buyers.
3. That is the selling concept.
_Source: NCERT Class 12 Business Studies Part II, Chapter 11, Marketing._
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