BBA Marketing Product and Pricing Strategy — practice questions
44 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice BBA Marketing Product and Pricing Strategy in the app →A shopper grabs bread, milk and a soft drink without any planning. These are:A family compares furniture across three stores for weeks before buying. Furniture is a:A buyer searches for one designer handbag and refuses any substitute. That bag is a:Funeral services, which nobody plans to buy, are an example of:Selecting a brand name, packaging, colours, warranty and service programme together forms the:A drinks firm adds a new flavour under a brand it already sells. This is a:The pattern of sales and profits for a product over time is called the:A newly launched product has heavy promotion, limited distribution, high costs and tiny profits. It is in the:Sales are climbing fast, profits are healthy and many rivals are piling in. The product is in the:A firm launches a new gadget at a high price and lowers it over time. This strategy is:A wine maker launches at a low price hoping to win a large share fast. This is:A grocer prices coffee and bacon below the usual markup to pull shoppers into the store. This is:An item deliberately priced below cost as part of that tactic is called a:A shop tags a shirt at 199 rather than 200 to suggest a bargain. This is:A watchmaker raises its price so buyers see the watch as better and higher in status. This is:A studio sells a camera and its lens together at one price. This is:Computer algorithms that let prices move with demand are called:The specific group of consumers a firm aims its marketing at is the:Unique features that the target market sees as significant and better than rivals' give a firm its:Dividing a market by age or income uses which form of segmentation?Splitting a market by personality or lifestyle is:A moderator leads eight to twelve people in a deep discussion of one product concept. This is a:Dividing a market by where customers live is called:A segment a firm can actually reach at an affordable cost is described as:A segment whose members are alike inside and unlike other segments is:A segment worth executing a marketing strategy against is described as:A marketer wanting to estimate how many buyers a segment holds is testing whether it is:A segment too small to justify spending resources on fails the test of being:A firm treating the whole market as one and using a single marketing mix practises:The biggest advantage claimed for that mass approach is the scope and:A firm identifying several target markets and designing separate strategies for each practises:A firm serving only one small slice of the market practises:Concentrated marketing does not mean the firm failed to spot other markets, only that it:A realtor specialising in new homes in one neighbourhood is an example of:The specific group of buyers a firm decides to serve is its:After segmenting and targeting, the third step in the process is:A diagram showing how buyers see rival brands on two chosen dimensions is a:Dividing business markets by industry, size or location uses:Segmenting business buyers by the technology they already use is called:Segmenting buyers by what they are trying to accomplish uses:Segmenting buyers by how they act toward a product uses:The method of dividing markets into distinct groups of customers is called:The automobile market, where buyers want small cars, trucks and vans, is described as clearly:Under mass marketing, the reason separate mixes are not developed is that customer characteristics show no str