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MBA Marketing Consumer Behaviour — practice questions — page 3

Explore 88 free Consumer Behaviour questions in MBA Marketing Marketing. Open each question or exercise to read its content, reference answers and available explanation.

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Consumer Behaviour questions and exercises with answers

Showing questions 61–88 of 88.

A segment a firm can actually reach at an affordable cost is described as:Read the answer and worked solution →A segment whose members are alike inside and unlike other segments is:Read the answer and worked solution →A segment worth executing a marketing strategy against is described as:Read the answer and worked solution →A marketer wanting to estimate how many buyers a segment holds is testing whether it is:Read the answer and worked solution →A segment too small to justify spending resources on fails the test of being:Read the answer and worked solution →A firm treating the whole market as one and using a single marketing mix practises:Read the answer and worked solution →A firm identifying several target markets and designing separate strategies for each practises:Read the answer and worked solution →A firm serving only one small slice of the market practises:Read the answer and worked solution →Concentrated marketing does not mean the firm failed to spot other markets, only that it:Read the answer and worked solution →A realtor specialising in new homes in one neighbourhood is an example of:Read the answer and worked solution →The specific group of buyers a firm decides to serve is its:Read the answer and worked solution →After segmenting and targeting, the third step in the process is:Read the answer and worked solution →A diagram showing how buyers see rival brands on two chosen dimensions is a:Read the answer and worked solution →Dividing business markets by industry, size or location uses:Read the answer and worked solution →Segmenting business buyers by the technology they already use is called:Read the answer and worked solution →Segmenting buyers by what they are trying to accomplish uses:Read the answer and worked solution →Segmenting buyers by how they act toward a product uses:Read the answer and worked solution →The method of dividing markets into distinct groups of customers is called:Read the answer and worked solution →The automobile market, where buyers want small cars, trucks and vans, is described as clearly:Read the answer and worked solution →Under mass marketing, the reason separate mixes are not developed is that customer characteristics show no strong:Read the answer and worked solution →Catch the segment testsRead the answer and worked solution →Pop the targeting strategiesRead the answer and worked solution →Run the STP gatesRead the answer and worked solution →Slice the marketing wordsRead the answer and worked solution →Whole market or a sliceRead the answer and worked solution →Sort the segmentation basesRead the answer and worked solution →Type the numberRead the answer and worked solution →Segmentation bingoRead the answer and worked solution →

Worked practice questions

A segment a firm can actually reach at an affordable cost is described as:

  1. Admissible
  2. Accessible
  3. Adaptable
  4. Adjustable
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Correct answer: B. Accessible

1. Cost and departmental strength both matter. 2. The buyers must be reachable. 3. The segment is accessible. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._

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A segment whose members are alike inside and unlike other segments is:

  1. Differentiable
  2. Distinguished
  3. Discontinued
  4. Disconnected
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Correct answer: A. Differentiable

1. Internally it should be homogeneous. 2. Externally it should stand apart. 3. The segment is differentiable. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._

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A segment worth executing a marketing strategy against is described as:

  1. Allowable
  2. Actionable
  3. Auditable
  4. Adoptable
Show answer and solution

Correct answer: B. Actionable

1. The question is whether it is practical. 2. Profitability matters too. 3. The segment is actionable. _Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._

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More Marketing topics

MarketingDistribution and PromotionProduct and Pricing StrategyAdvertisingBusiness StudiesPromotion MixConsumer Buying BehaviourInformation Technology