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Whole market or a slice

Exercise and reference answers

Upper category
Whole
Lower category
Slice
Items
  1. Category
    Whole
    Item
    One mix
  2. Category
    Whole
    Item
    Mass ads
  3. Category
    Whole
    Item
    All buyers
  4. Category
    Whole
    Item
    Whole pie
  5. Category
    Slice
    Item
    One slice
  6. Category
    Slice
    Item
    Niche
  7. Category
    Slice
    Item
    Own brand
  8. Category
    Slice
    Item
    Local only
Instructions
Send each clue to the whole market track or the slice track.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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