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MBA Marketing Marketing — practice by topic

Browse 176 questions across 15 Marketing topics. Choose what you want to revise, then open a question to check its answer and worked solution.

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Marketing topics

Marketing (176)Consumer Behaviour (88)Distribution and Promotion (59)Product and Pricing Strategy (59)Advertising (30)Business Studies (30)Promotion Mix (30)Consumer Buying Behaviour (29)Information Technology (29)Marketing Channels (29)Marketing Research and Analytics (29)Organisational Behaviour (29)Research Methods and Sampling (29)Segmentation Targeting and Positioning (29)Supply Chain Management (29)

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A shopper grabs bread, milk and a soft drink without any planning. These are:Read the answer and worked solution →A family compares furniture across three stores for weeks before buying. Furniture is a:Read the answer and worked solution →A buyer searches for one designer handbag and refuses any substitute. That bag is a:Read the answer and worked solution →Funeral services, which nobody plans to buy, are an example of:Read the answer and worked solution →

Worked practice questions

A shopper grabs bread, milk and a soft drink without any planning. These are:

  1. Convenience products
  2. Conference products
  3. Consignment products
  4. Contingent products
Show answer and solution

Correct answer: A. Convenience products

1. They cost little and take no shopping effort. 2. They are bought routinely. 3. They are convenience products. _Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._

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A family compares furniture across three stores for weeks before buying. Furniture is a:

  1. Storing product
  2. Shopping product
  3. Standing product
  4. Starting product
Show answer and solution

Correct answer: B. Shopping product

1. Price, suitability and style are compared. 2. The comparison runs brand to brand and store to store. 3. It is a shopping product. _Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._

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A buyer searches for one designer handbag and refuses any substitute. That bag is a:

  1. Specialty product
  2. Seasonal product
  3. Secondary product
  4. Sample product
Show answer and solution

Correct answer: A. Specialty product

1. The search is long and hard. 2. No other brand will do. 3. It is a specialty product. _Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._

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How to practise

  1. Choose a Marketing question and try to work out your answer.
  2. Open the question to check the correct answer and read its worked solution.
  3. Continue in the app for bite-sized lessons, explanations and review with Quill. You can start without creating an account.