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Catch the segment tests

Exercise and reference answers

Items
  1. Matches the category
    Yes
    Item
    Accessible
  2. Matches the category
    Yes
    Item
    Measurable
  3. Matches the category
    Yes
    Item
    Actionable
  4. Matches the category
    Yes
    Item
    Substantial
  5. Matches the category
    No
    Item
    Colourful
  6. Matches the category
    No
    Item
    Fashionable
  7. Matches the category
    No
    Item
    Musical
  8. Matches the category
    No
    Item
    Historic
Category
Segment tests
Instructions
Catch the tests a good segment must pass. Let the rest fall.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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