Segmentation bingo

Exercise and reference answers

Clues and terms

1. Clue

   Splitting one market up.

   Item

   Segmentation

2. Clue

   The group chosen to serve.

   Item

   Target market

3. Clue

   The place in buyers' minds.

   Item

   Positioning

4. Clue

   You can actually reach it.

   Item

   Accessible

5. Clue

   Its size can be estimated.

   Item

   Measurable

6. Clue

   Big enough to be worth it.

   Item

   Substantial

7. Clue

   One mix for everybody.

   Item

   Mass market

8. Clue

   One small slice only.

   Item

   Niche

9. Clue

   Narrower still, very local.

   Item

   Micro

Instructions

Read each clue and tap the term it describes.

Explanation