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Run the STP gates

Exercise and reference answers

Questions
  1. Correct
    Segment
    Choices
    1. Segment
    2. Target
    3. Position
  2. Correct
    Target
    Choices
    1. Segment
    2. Target
    3. Position
  3. Correct
    Position
    Choices
    1. Segment
    2. Target
    3. Position
  4. Correct
    Niche
    Choices
    1. Mass
    2. Segmented
    3. Niche
  5. Correct
    Measurable
    Choices
    1. Measurable
    2. Accessible
    3. Actionable
  6. Correct
    Accessible
    Choices
    1. Measurable
    2. Accessible
    3. Actionable
Instructions
Pick the step in order, then the targeting strategy, then the segment test.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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