Run the STP gates
Exercise and reference answers
- Questions
- Correct
- Segment
- Choices
- Segment
- Target
- Position
- Correct
- Target
- Choices
- Segment
- Target
- Position
- Correct
- Position
- Choices
- Segment
- Target
- Position
- Correct
- Niche
- Choices
- Mass
- Segmented
- Niche
- Correct
- Measurable
- Choices
- Measurable
- Accessible
- Actionable
- Correct
- Accessible
- Choices
- Measurable
- Accessible
- Actionable
- Instructions
- Pick the step in order, then the targeting strategy, then the segment test.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._