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Sort the segmentation bases

Exercise and reference answers

Items
  1. Group
    Consumer
    Item
    Where they live
  2. Group
    Consumer
    Item
    Age group
  3. Group
    Consumer
    Item
    Lifestyle
  4. Group
    Business
    Item
    Firmographic
  5. Group
    Business
    Item
    Technographic
  6. Group
    Business
    Item
    Firm size
  7. Group
    Behaviour
    Item
    Usage rate
  8. Group
    Behaviour
    Item
    Needs met
  9. Group
    Behaviour
    Item
    Response
Groups
  1. Item
    Consumer
  2. Item
    Business
  3. Item
    Behaviour
Instructions
Drop each base onto consumer, business or behaviour.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 5, Market Segmentation, Targeting, and Positioning._
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