MBA Marketing — practice questions
120 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice MBA Marketing in the app →Traditionally, marketing was described as business activities that direct the flow of goods and services from:Philip Kotler defined marketing as a social process by which groups obtain what they need through:In modern marketing, a market means:Hunger that leaves a person uncomfortable until satisfied is a:A South Indian wanting dosa and a North Indian wanting chapatti for the same hunger shows that wants are:Which is described as the essence of marketing?For an exchange to take place there must be at least how many parties?Marketing management is defined by the American Management Association as planning and executing the conceptioWhen demand exceeds what a company can handle, the marketer's job is to:Selling is:A firm that believes profit comes from large-scale production and affordability follows the:A firm focused on continuous quality improvement and new features follows the:A firm that pushes sales through aggressive promotion, assuming customers will not buy otherwise, follows the:The phrase identify a need and fill it sums up the:The concept that adds long-term welfare of society to customer satisfaction is the:Sorting wheat or oranges into groups by quality and size is:The four Ps of the marketing mix are product, price, place and:The four methods of promotion are advertising, personal selling, publicity and:Storing woollen garments and raincoats between production and sale is:Cigarettes, newspapers and toothpaste bought frequently with little effort are:Raw materials, engines and machines used as inputs to make other products are:A brand or part of a brand given legal protection is a:You can seek advice from a doctor but cannot purchase him. This shows services are:A physical product that can be delivered, with ownership passing to the buyer, is a:Because different customers have different demands, services show:Production and consumption of a service happen at the same time, which is called:Services cannot be stored for future use, so they are:The participation of the customer in the delivery process is the feature of:Banking, insurance, transportation and warehousing used by firms are:Health care and education provided voluntarily by NGOs to reach social goals are:Tourism, recreation and restaurants, experienced differently by each customer, are:Which Act governs commercial banks in India?Banks in which the government holds a major stake are:Banks governed by the State Cooperative Societies Act, giving cheap credit to members, are:Foreign exchange banks, industrial banks and export-import banks are:Which bank supervises and regulates all commercial banks of India?Deposits that can be withdrawn at any time without prior notice are in a:Time deposits carrying a higher rate of interest than savings accounts are:A cheque that must be deposited only into the payee's account is a:Transferring funds between places using bank drafts, pay orders or mail transfers is:Banking done over the internet using a computer or mobile phone is:Electronic funds transfer can be done two ways: NEFT and:A benefit of e-banking for customers is service available:Insurance works by spreading the loss caused by an uncertain event over:Trade is classified as internal or external on the basis of the:Buying and selling of goods within the boundaries of a nation is:No custom duty or import duty is levied on internal trade because the goods are:Payment in internal trade is generally made in the:Purchase and sale of goods in large quantities for resale or intermediate use is:Purchase and sale of goods in small quantities to ultimate consumers is:Wholesalers serve as an important link between manufacturers and:By pooling small orders from many retailers, wholesalers help producers to:Wholesalers who keep goods in their own warehouses bear risks such as:Wholesalers help manufacturers financially mainly by:Being in direct contact with retailers, wholesalers can give manufacturers:By buying goods as they are produced and storing them, wholesalers help:By storing goods in their godowns, wholesalers provide:Wholesalers relieve retailers of collecting goods from many producers by ensuring:Wholesalers who extend credit to regular retail customers let those retailers run on:Because they specialise in one line of products, wholesalers pass on to retailers their:Retailers buying in small quantities from wholesalers avoid the risk of:A business enterprise selling goods directly to ultimate consumers is a:Retailing represents which stage in the distribution of goods?Selling ball pens in a bus or vegetables by the roadside counts as retailing because the goods go to:Which of these is a function performed by a retailer?Internal trade aims at equitable distribution of goods within a nation speedily and at:Conducting industry, trade and commerce using computer networks is called:Compared with e-commerce, e-business is:A firm's electronic dealings with other business firms are called:Online shopping by a household from a company's site is an example of:Electronic transactions among departments inside one firm are called:Selling used books to another consumer on a site like eBay is:Historically the term e-commerce meant B2B transactions using which technology?On eBay, prospective buyers judge a seller partly because buyers and sellers can:PayPal, which holds the money until goods are shipped and accepted, acts as a:Technology that lets employees work away from the office is:Recruitment, training and education carried out electronically is captured by the phrase:Internet-based sales transactions between business firms, including reverse auctions, are:Quoting your own price for airline tickets on a shopping site is an example of:Electronic delivery of software, e-books and journals to a user's computer is:Online buying and selling of shares and other financial instruments is:A benefit of e-business is that it needs comparatively:Internet business offers convenience described as:Because the internet has no boundaries, e-business gives sellers:Reduced dependence on paperwork and red tape is described as movement towards a:Which Act of 2000 is noted as supporting electronic filing and approvals in India?A limitation of e-business for goods like garments and toiletries is:Information moves at a click but physical delivery takes time. This mismatch is called:A shopper grabs bread, milk and a soft drink without any planning. These are:A family compares furniture across three stores for weeks before buying. Furniture is a:A buyer searches for one designer handbag and refuses any substitute. That bag is a:Funeral services, which nobody plans to buy, are an example of:Selecting a brand name, packaging, colours, warranty and service programme together forms the:A drinks firm adds a new flavour under a brand it already sells. This is a:The pattern of sales and profits for a product over time is called the:A newly launched product has heavy promotion, limited distribution, high costs and tiny profits. It is in the:Sales are climbing fast, profits are healthy and many rivals are piling in. The product is in the:A firm launches a new gadget at a high price and lowers it over time. This strategy is:A wine maker launches at a low price hoping to win a large share fast. This is:A grocer prices coffee and bacon below the usual markup to pull shoppers into the store. This is:An item deliberately priced below cost as part of that tactic is called a:A shop tags a shirt at 199 rather than 200 to suggest a bargain. This is:A watchmaker raises its price so buyers see the watch as better and higher in status. This is:A studio sells a camera and its lens together at one price. This is:Computer algorithms that let prices move with demand are called:The specific group of consumers a firm aims its marketing at is the:Unique features that the target market sees as significant and better than rivals' give a firm its:Dividing a market by age or income uses which form of segmentation?Splitting a market by personality or lifestyle is:A moderator leads eight to twelve people in a deep discussion of one product concept. This is a:The series of marketing entities a good passes through on its way to the buyer is the:A firm that converts raw materials into finished products is called a:Firms that sell finished goods on to retailers, manufacturers and institutions are:Firms that sell goods to consumers for their own use are:A wholesaler that takes ownership of the goods it buys and then resells them is a:Go-betweens whose whole job is bringing buyers and sellers together are:Sales representatives who act for manufacturers and wholesalers are called:A distributor splits a truckload of identical cartons into small lots for corner shops. This is:A firm sells only through its own website and not through any physical shop. This is a form of:Any paid, nonpersonal presentation by an identified sponsor is: