alleryThe participation of the customer in the delivery process is the feature of:
AInventory
BIntangibility
CInconsistency
DInvolvement
Answer & Solution
Correct answer: D. Involvement
1. Self-service at a fast food joint is an example.
2. The customer helps shape the service.
3. That is involvement.
_Source: syllabus Business Studies, Chapter 4, Business Services._
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