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MBA Marketing Organisational Behaviour — practice questions

Explore 29 free Organisational Behaviour questions in MBA Marketing Marketing. Open each question or exercise to read its content, reference answers and available explanation.

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Organisational Behaviour questions and exercises with answers

Showing questions 1–29 of 29.

A shopper senses a gap between where she is and where she wants to be. This first stage is:Read the answer and worked solution →Feeling hungry, which sets off that first stage from within, is an example of:Read the answer and worked solution →The second stage of the buying process is:Read the answer and worked solution →A buyer who runs out of bread is unlikely to spend long on that second stage because the need is:Read the answer and worked solution →Consumers are said to view a product as a bundle of:Read the answer and worked solution →Weighing location, size and course offerings before choosing a college happens at which stage?Read the answer and worked solution →Assuming a costlier product must be better quality is an example of the:Read the answer and worked solution →Buying the same brand again to avoid comparing options is a shortcut called:Read the answer and worked solution →Second thoughts and tension after a purchase are known as:Read the answer and worked solution →Values and ideologies shared by a community shape buying through which set of factors?Read the answer and worked solution →Sociologists define social class using income, occupation and:Read the answer and worked solution →Groups a person likes to be associated with, formal or informal, are called:Read the answer and worked solution →The process that starts, guides and sustains goal-directed behaviour is:Read the answer and worked solution →The psychologist whose five levels of needs are used to explain buying is:Read the answer and worked solution →Marketing stimuli reaching a buyer are said to enter the buyer's:Read the answer and worked solution →Beliefs and attitudes, motives, perceptions and values together describe the buyer's:Read the answer and worked solution →The final stage of the buying process is:Read the answer and worked solution →A buyer in the milder search state is described as being in:Read the answer and worked solution →A person whose views strongly sway others in a group is described as an:Read the answer and worked solution →A group within a wider culture sharing its own values is a:Read the answer and worked solution →After buying, a customer will experience either satisfaction or:Read the answer and worked solution →Catch the buying stagesRead the answer and worked solution →Pop the social influencesRead the answer and worked solution →Run the buying gatesRead the answer and worked solution →Slice the consumer wordsRead the answer and worked solution →Inside or outside the buyerRead the answer and worked solution →Sort the buying stagesRead the answer and worked solution →Type the numberRead the answer and worked solution →Consumer bingoRead the answer and worked solution →

Worked practice questions

A shopper senses a gap between where she is and where she wants to be. This first stage is:

  1. Need recognition
  2. Need reduction
  3. Need repetition
  4. Need rejection
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Correct answer: A. Need recognition

1. The buying process has just begun. 2. Actual state differs from desired state. 3. It is need recognition. _Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._

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Feeling hungry, which sets off that first stage from within, is an example of:

  1. An editorial stimulus
  2. An internal stimulus
  3. An external stimulus
  4. An eternal stimulus
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Correct answer: B. An internal stimulus

1. Nothing outside triggered it. 2. The signal came from the body itself. 3. It is an internal stimulus. _Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._

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The second stage of the buying process is:

  1. Information search
  2. Inventory search
  3. Insurance search
  4. Invoice search
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Correct answer: A. Information search

1. The need is already known. 2. The buyer now looks for facts. 3. It is information search. _Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._

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More Marketing topics

MarketingConsumer BehaviourDistribution and PromotionProduct and Pricing StrategyAdvertisingBusiness StudiesPromotion MixConsumer Buying Behaviour