Consumer bingo

Exercise and reference answers

Clues and terms

1. Clue

   Gap between now and want.

   Item

   Need seen

2. Clue

   Looking for the facts.

   Item

   Info search

3. Clue

   A bundle of features.

   Item

   Attributes

4. Clue

   A buying shortcut.

   Item

   Heuristic

5. Clue

   Doubt after buying.

   Item

   Dissonance

6. Clue

   Shared group values.

   Item

   Culture

7. Clue

   Income, job, schooling.

   Item

   Social class

8. Clue

   Groups you look up to.

   Item

   Reference

9. Clue

   Inside the buyer's head.

   Item

   Black box

Instructions

Read each clue and tap the term it describes.

Explanation