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Inside or outside the buyer

Exercise and reference answers

Upper category
Personal
Lower category
Social
Items
  1. Category
    Personal
    Item
    Motives
  2. Category
    Personal
    Item
    Beliefs
  3. Category
    Personal
    Item
    Perception
  4. Category
    Personal
    Item
    Values
  5. Category
    Social
    Item
    Culture
  6. Category
    Social
    Item
    Class
  7. Category
    Social
    Item
    Friends
  8. Category
    Social
    Item
    Leaders
Instructions
Send each influence to the personal track or the social track.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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