Pop the social influences
Exercise and reference answers
- Other terms
- Need seen
- Info search
- Compare
- Post purchase
- Matching terms
- Culture
- Subculture
- Social class
- Reference group
- Opinion leader
- Instructions
- Pop the social and cultural influences on buying. Leave the stages.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._