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Pop the social influences

Exercise and reference answers

Other terms
  1. Need seen
  2. Info search
  3. Compare
  4. Post purchase
Matching terms
  1. Culture
  2. Subculture
  3. Social class
  4. Reference group
  5. Opinion leader
Instructions
Pop the social and cultural influences on buying. Leave the stages.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 3, Understanding Consumer Markets and Buying Behavior._
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