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MBA Operations Operations Management — practice questions

Explore 29 free Operations Management questions in MBA Operations Marketing. Open each question or exercise to read its content, reference answers and available explanation.

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Operations Management questions and exercises with answers

Showing questions 1–29 of 29.

Services cannot be seen, tasted, felt, smelled or heard before purchase. This is service:Read the answer and worked solution →Because there is nothing to touch before buying, a service typically increases the buyer's:Read the answer and worked solution →Marketers reduce that doubt by creating physical evidence so the buyer can:Read the answer and worked solution →A haircut cannot happen without the stylist being present. This illustrates service:Read the answer and worked solution →Staff who must be present when a service is delivered are often called:Read the answer and worked solution →Quality that depends on who provides a service, when and how, is service:Read the answer and worked solution →Compared with services, manufactured products generally have:Read the answer and worked solution →Services cannot be produced and stored for later sale. This is service:Read the answer and worked solution →One way marketers handle that storage problem is by:Read the answer and worked solution →Restaurants offering discounted food in the late afternoon are using which tactic?Read the answer and worked solution →The model linking profitability, employee satisfaction, loyalty and productivity is the:Read the answer and worked solution →In that model, internal service quality is described as the support frontline staff receive from:Read the answer and worked solution →Happy customers in turn mean repeat business and:Read the answer and worked solution →Employees in a service business are described as the firm's:Read the answer and worked solution →Motivating employees to deliver customer value as a team is:Read the answer and worked solution →Which is named as a key component of that inward-facing marketing?Read the answer and worked solution →Communication between the service provider and the customer is called:Read the answer and worked solution →The moment of contact where external promises are upheld or broken is the:Read the answer and worked solution →Giving employees autonomy to solve customer problems on the spot is called employee:Read the answer and worked solution →How many parties are involved in the services marketing triangle?Read the answer and worked solution →A box of cookies is produced, stored and then sold, unlike a service, because a good can be:Read the answer and worked solution →Catch the service traitsRead the answer and worked solution →Pop the service marketing typesRead the answer and worked solution →Run the service gatesRead the answer and worked solution →Slice the service wordsRead the answer and worked solution →Good or serviceRead the answer and worked solution →Sort the marketing typesRead the answer and worked solution →Type the numberRead the answer and worked solution →Services bingoRead the answer and worked solution →

Worked practice questions

Services cannot be seen, tasted, felt, smelled or heard before purchase. This is service:

  1. Intangibility
  2. Instability
  3. Insolvency
  4. Insufficiency
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Correct answer: A. Intangibility

1. Nothing physical can be examined first. 2. That raises the buyer's uncertainty. 3. It is service intangibility. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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Because there is nothing to touch before buying, a service typically increases the buyer's:

  1. Underwriting
  2. Uncertainty
  3. Understanding
  4. Undertaking
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Correct answer: B. Uncertainty

1. The purchase cannot be inspected. 2. Doubt rises as a result. 3. It increases uncertainty. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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Marketers reduce that doubt by creating physical evidence so the buyer can:

  1. Picture the service
  2. Postpone the service
  3. Purchase the service
  4. Package the service
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Correct answer: A. Picture the service

1. A salon may show imaging software. 2. The buyer sees the result in advance. 3. It lets them picture the service. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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