Catch the service traits
Exercise and reference answers
- Items
- Matches the category
- Yes
- Item
- Intangible
- Matches the category
- Yes
- Item
- Inseparable
- Matches the category
- Yes
- Item
- Variable
- Matches the category
- Yes
- Item
- Perishable
- Matches the category
- No
- Item
- Storable
- Matches the category
- No
- Item
- Uniform
- Matches the category
- No
- Item
- Touchable
- Matches the category
- No
- Item
- Shippable
- Category
- Services
- Instructions
- Catch the four traits of services. Let the goods traits fall.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._