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MBA Operations Marketing — practice by topic

Browse 29 questions across 4 Marketing topics. Choose what you want to revise, then open a question to check its answer and worked solution.

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Marketing topics

Consumer Behaviour (29)Marketing (29)Operations Management (29)Services Marketing (29)

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Services cannot be seen, tasted, felt, smelled or heard before purchase. This is service:Read the answer and worked solution →Because there is nothing to touch before buying, a service typically increases the buyer's:Read the answer and worked solution →Marketers reduce that doubt by creating physical evidence so the buyer can:Read the answer and worked solution →A haircut cannot happen without the stylist being present. This illustrates service:Read the answer and worked solution →

Worked practice questions

Services cannot be seen, tasted, felt, smelled or heard before purchase. This is service:

  1. Intangibility
  2. Instability
  3. Insolvency
  4. Insufficiency
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Correct answer: A. Intangibility

1. Nothing physical can be examined first. 2. That raises the buyer's uncertainty. 3. It is service intangibility. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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Because there is nothing to touch before buying, a service typically increases the buyer's:

  1. Underwriting
  2. Uncertainty
  3. Understanding
  4. Undertaking
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Correct answer: B. Uncertainty

1. The purchase cannot be inspected. 2. Doubt rises as a result. 3. It increases uncertainty. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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Marketers reduce that doubt by creating physical evidence so the buyer can:

  1. Picture the service
  2. Postpone the service
  3. Purchase the service
  4. Package the service
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Correct answer: A. Picture the service

1. A salon may show imaging software. 2. The buyer sees the result in advance. 3. It lets them picture the service. _Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._

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