Run the service gates
Exercise and reference answers
- Questions
- Correct
- Intangible
- Choices
- Intangible
- Perishable
- Variable
- Correct
- Perishable
- Choices
- Intangible
- Perishable
- Variable
- Correct
- Variable
- Choices
- Intangible
- Perishable
- Variable
- Correct
- Interactive
- Choices
- Internal
- Interactive
- External
- Correct
- Happy staff
- Choices
- Happy staff
- Higher rent
- Heavy stock
- Correct
- Three
- Choices
- Three
- Five
- Seven
- Instructions
- Pick the trait, then the marketing type, then the chain link.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._