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Run the service gates

Exercise and reference answers

Questions
  1. Correct
    Intangible
    Choices
    1. Intangible
    2. Perishable
    3. Variable
  2. Correct
    Perishable
    Choices
    1. Intangible
    2. Perishable
    3. Variable
  3. Correct
    Variable
    Choices
    1. Intangible
    2. Perishable
    3. Variable
  4. Correct
    Interactive
    Choices
    1. Internal
    2. Interactive
    3. External
  5. Correct
    Happy staff
    Choices
    1. Happy staff
    2. Higher rent
    3. Heavy stock
  6. Correct
    Three
    Choices
    1. Three
    2. Five
    3. Seven
Instructions
Pick the trait, then the marketing type, then the chain link.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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