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Services bingo

Exercise and reference answers

Clues and terms
  1. Clue
    Cannot be touched first.
    Item
    Intangible
  2. Clue
    Made and used together.
    Item
    Inseparable
  3. Clue
    Depends who delivers it.
    Item
    Variable
  4. Clue
    Cannot be stored.
    Item
    Perishable
  5. Clue
    Staff who face buyers.
    Item
    Frontline
  6. Clue
    The moment of contact.
    Item
    Encounter
  7. Clue
    Marketing aimed at staff.
    Item
    Internal
  8. Clue
    Staff free to act.
    Item
    Empowerment
  9. Clue
    Staff to customer to profit.
    Item
    Profit chain
Instructions
Read each clue and tap the term it describes.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._
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