Services bingo
Exercise and reference answers
- Clues and terms
- Clue
- Cannot be touched first.
- Item
- Intangible
- Clue
- Made and used together.
- Item
- Inseparable
- Clue
- Depends who delivers it.
- Item
- Variable
- Clue
- Cannot be stored.
- Item
- Perishable
- Clue
- Staff who face buyers.
- Item
- Frontline
- Clue
- The moment of contact.
- Item
- Encounter
- Clue
- Marketing aimed at staff.
- Item
- Internal
- Clue
- Staff free to act.
- Item
- Empowerment
- Clue
- Staff to customer to profit.
- Item
- Profit chain
- Instructions
- Read each clue and tap the term it describes.
Explanation
_Source: OpenStax Principles of Marketing, Chapter 11, Services: The Intangible Product._