MBA Segmentation Targeting and Positioning — practice questions
22 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice MBA Segmentation Targeting and Positioning in the app →Dividing a market by where customers live is called:A segment a firm can actually reach at an affordable cost is described as:A segment whose members are alike inside and unlike other segments is:A segment worth executing a marketing strategy against is described as:A marketer wanting to estimate how many buyers a segment holds is testing whether it is:A segment too small to justify spending resources on fails the test of being:A firm treating the whole market as one and using a single marketing mix practises:The biggest advantage claimed for that mass approach is the scope and:A firm identifying several target markets and designing separate strategies for each practises:A firm serving only one small slice of the market practises:Concentrated marketing does not mean the firm failed to spot other markets, only that it:A realtor specialising in new homes in one neighbourhood is an example of:The specific group of buyers a firm decides to serve is its:After segmenting and targeting, the third step in the process is:A diagram showing how buyers see rival brands on two chosen dimensions is a:Dividing business markets by industry, size or location uses:Segmenting business buyers by the technology they already use is called:Segmenting buyers by what they are trying to accomplish uses:Segmenting buyers by how they act toward a product uses:The method of dividing markets into distinct groups of customers is called:The automobile market, where buyers want small cars, trucks and vans, is described as clearly:Under mass marketing, the reason separate mixes are not developed is that customer characteristics show no str