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MBA Marketing Supply Chain Management — practice questions

Explore 29 free Supply Chain Management questions in MBA Marketing Marketing. Open each question or exercise to read its content, reference answers and available explanation.

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Supply Chain Management questions and exercises with answers

Showing questions 1–29 of 29.

A system of people, organisations and activities that makes goods available to buyers is a:Read the answer and worked solution →A firm selling and distributing its products straight to consumers is using a:Read the answer and worked solution →A firm reaching buyers through partners such as wholesalers and retailers is using an:Read the answer and worked solution →Breaking large lots into smaller ones is one of the services intermediaries provide, known as:Read the answer and worked solution →Which is another valuable service intermediaries provide?Read the answer and worked solution →A system where channel members work as one unified, customer-centric group is a:Read the answer and worked solution →Unrelated companies partnering to offer products in a shared space form a:Read the answer and worked solution →A single company setting up several distribution channels to reach customers uses a:Read the answer and worked solution →How many major channel system types are described?Read the answer and worked solution →Distributing a product through all possible intermediaries is:Read the answer and worked solution →Choosing more than one but fewer than all possible intermediaries is:Read the answer and worked solution →Allowing only a limited number of outlets to carry a product is:Read the answer and worked solution →Beyond coverage, firms must also consider a channel's ability to fulfil the requirements of:Read the answer and worked solution →Buyers with limited knowledge of competing products particularly need channel members who provide:Read the answer and worked solution →Coordinating warehousing, inventory management and transportation is the function of:Read the answer and worked solution →Logistics is also described as the planning, organising and controlling of the movement of:Read the answer and worked solution →The activities involved in the flow of products from manufacturers to consumers make up the firm's:Read the answer and worked solution →A conventional channel differs from a coordinated one because its members do not:Read the answer and worked solution →Ownership of goods along a marketing channel is described as being:Read the answer and worked solution →A firm choosing between intensive, selective and exclusive coverage is deciding its:Read the answer and worked solution →Nike running physical stores alongside its own website illustrates which system?Read the answer and worked solution →Catch the channel systemsRead the answer and worked solution →Pop the coverage choicesRead the answer and worked solution →Run the channel gatesRead the answer and worked solution →Slice the channel wordsRead the answer and worked solution →Everywhere or a fewRead the answer and worked solution →Sort the channel workRead the answer and worked solution →Type the numberRead the answer and worked solution →Channels bingoRead the answer and worked solution →

Worked practice questions

A system of people, organisations and activities that makes goods available to buyers is a:

  1. Marketing channel
  2. Marketing charter
  3. Marketing chamber
  4. Marketing charge
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Correct answer: A. Marketing channel

1. Ownership passes along it. 2. It ends with the consumer. 3. It is a marketing channel. _Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._

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A firm selling and distributing its products straight to consumers is using a:

  1. Detached channel
  2. Direct channel
  3. Divided channel
  4. Delayed channel
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Correct answer: B. Direct channel

1. No middleman stands in between. 2. The alternative uses partners. 3. It is a direct channel. _Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._

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A firm reaching buyers through partners such as wholesalers and retailers is using an:

  1. Indirect channel
  2. Informal channel
  3. Internal channel
  4. Inactive channel
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Correct answer: A. Indirect channel

1. Intermediaries carry the goods along. 2. The maker does not sell directly. 3. It is an indirect channel. _Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._

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More Marketing topics

MarketingConsumer BehaviourDistribution and PromotionProduct and Pricing StrategyAdvertisingBusiness StudiesPromotion MixConsumer Buying Behaviour