Practice free →
HomeBBA MarketingMarketingMarketing Channels › A conventional channel differs from a coordinate…

A conventional channel differs from a coordinated one because its members do not:

AWork as one group
BWork on weekends
CWork for wages
DWork with warranties
Answer & Solution
Correct answer: A. Work as one group
1. The coordinated version unifies them. 2. Each member acts for itself instead. 3. They do not work as one unified group. _Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
Solve this in the app — BBA Marketing practice & 24k+ MCQs →
Related questions