Home › BBA Marketing › Marketing › Marketing Channels › A firm choosing between intensive, selective and…
A firm choosing between intensive, selective and exclusive coverage is deciding its:
ADonation strategy
BDetection strategy
CDistribution strategy
DDiscount strategy
Answer & Solution
Correct answer: C. Distribution strategy
1. Target market size shapes the choice.
2. So does the type of product sold.
3. It is the distribution strategy.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
Related questions
Nike running physical stores alongside its own website illustrates which system?Ownership of goods along a marketing channel is described as being:A conventional channel differs from a coordinated one because its members do not:The activities involved in the flow of products from manufacturers to consumers make up thLogistics is also described as the planning, organising and controlling of the movement ofCoordinating warehousing, inventory management and transportation is the function of:Buyers with limited knowledge of competing products particularly need channel members who Beyond coverage, firms must also consider a channel's ability to fulfil the requirements o