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Beyond coverage, firms must also consider a channel's ability to fulfil the requirements of:
ABankers
BBuilders
CBrokers
DBuyers
Answer & Solution
Correct answer: D. Buyers
1. Consumers hold specific expectations.
2. The channel must meet them.
3. It must fulfil buyers' requirements.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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