Choosing more than one but fewer than all possible intermediaries is:
ASecondary distribution
BSelective distribution
CSelected distribution
DSeasonal distribution
Answer & Solution
Correct answer: B. Selective distribution
1. Full coverage is not needed.
2. Some outlets are chosen, not all.
3. It is selective distribution.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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